The NIHR Birmingham Biomedical Research has an official Twitter handle and account, and is used on a regular basis to promote and disseminate news. This guide outlines:
- Who can publish using twitter
- What can be published using twitter
- Why it is important to publish using twitter
- When something can be published
- How to have your news published on the NIHR Birmingham Biomedical Research twitter account
It is important to remember that this is only an outline, and the full policy and procedure must be adhered to, which can be found on the University Hospital Birmingham NHS Foundation Trusts policies and procedures page. You may use the following link if you are accessing this page from a Trust PC: http://uhbpolicies/social-media.htm
If you wish to access the documentation but do not have access to a Trust PC, then please contact us and we will happy to forward the relevant documentation to you.
Although we would like to provide all relevant members the ability to share material using the BRC twitter account, access to the BRC twitter account has been restricted to a few key members of staff. This is to retain control over the content that is being shared, and also to abide by the University Hospital Birmingham NHS Foundation Trusts social media policy, which can be found at the following link, when using a Trust PC: http://uhbpolicies/social-media.htm
Staff who would like to share material should contact the account holders, who will be able to share the material if it falls within the appropriate remit of the BRC.
The account holders are:
The majority of posts or “tweets” found on the BRC twitter account will be made up of “re-tweets” of other material posted by reputable organisations, which is also relevant to the BRC. Re-tweets is a way to re-share material that has already been posted. For example, should the NIHR publish a good news story about Sarcopenia research, the NIHR Birmingham Biomedical Research Centre twitter account may re-tweet this post, as it is relevant to one of our key themes.
Other examples of material that may be tweeted:
- Grant calls from appropriate bodies
- Upcoming events and seminars
- New publications in journals
- Links to press releases
Social media plays a key place in today’s communication strategies. Using social media (in addition to traditional methods of communication) can help get news and stories out quicker than before. Once readers start following a certain twitter handle, new posts and articles are visible instantly. It is also a great way to keep on top of hot topics and discussion. Communication is part of the core NIHR strategy, so we need to ensure we are actively complying with this measure. Communication also has a key role with our Patient & Public Involvement and Engagement (PPI/E) strategy, and Twitter is a great way to evidence that we are using online tools to increase accessibility and to raise awareness of our centre’s work, it is also a great way to show that we are sharing practice locally, regionally and national.
Twitter has only recently been adopted by the NIHR Birmingham Biomedical Research Centre, so we continuously learning and improving the way we communicate. Generally, anything can be published, as long as:
- It is of a professional nature
- Reliable and relevant to the NIHR Birmingham Biomedical Research Centre’s (and its affiliated partners)
- Is consistent with the visions and values of the NIHR Birmingham Biomedical Research Centre’s (and its affiliated partners)
- Is not indecent, obscene , false, or offensive
- Does not breach confidentiality of staff, patients or the NIHR Birmingham Biomedical Research Centre’s (and its affiliated partners)
To help us do this, we are initially only re-tweeting posts that have already been made by other professional organisations (such as the NIHR, University of Birmingham or UHB); however, we will consider organic posts on a case by case basis.